Barnum (1810 — 1889) · Henry Ford (. No matter how many tools and tactics come and go with the evolution of technology, certain underlying marketing principles will stand the test of time. These principles are the best practices behind the most successful marketing strategies, from building communities to growth hacking, which will always remain valid. If you look at the best business and community leaders in history to date, they were the best marketing specialists, some long before “marketing existed”.
But what made them so great? There is much we can say about Plato: he is considered to be the most important figure in the development of Western philosophy. He was the founder of the Athens Academy, the first institution of higher education in the Western world. He is also known for being one of the founders of Western religion and spirituality, particularly of Christianity. It's clear that he was an entrepreneur and leader, but what made him a great salesman? He focused on educating his audience to build movements.
He was, first and foremost, a teacher, and created a large number of followers. Influenced the masses through education. Brinkley is by far the most controversial seller on the list. Known as the “goat gland doctor”, Brinkley fraudulently claimed to be a doctor and promoted his procedure — the xenotransplantation of goat testicles to humans — as a cure for male impotence.
Obviously, that's not what made him a great salesman. But in an effort to publicize his cure, he invented television advertising, almost by accident. He built a radio station in 1923 combining entertainment (with some of the best country music artists of his time), Bible readings and a strong sense of the memorable phrase. He invented “infotainment” long before that was a word.
Dale Carnegie was an American writer, teacher and developer of famous courses in self-improvement, the art of selling, corporate training, public speaking and interpersonal skills. He was the author of How to Win Friends and Influence People (1993), a best-seller that is still popular today, as well as several other books. He may be known today as one of the best salespeople in history, but he was also an excellent salesman because he focused on interpersonal relationships and valuing people. He was an expert in communication, a fundamental skill for any marketing function.
Kroc is credited with making a series of innovative changes to the foodservice franchise model, making McDonald's the fast food company it is today. In particular, I wanted consistency in service and quality across all McDonald's locations. Those things make Kroc an intelligent businessman in his time. What made him a great salesman was his dedication to his loyal customers.
He is famous for writing a letter to Walt Disney to set up a McDonald's in Disneyland. He refused to agree to a 5-cent increase in the price of French fries to make a profit from Disney because he didn't want to scam his loyal customers. A pioneer of the American animation industry, Walt Disney expanded his media company to a production studio and several theme parks. According to an article published in American Express Open, “to create a truly extraordinary Disney World that could literally promote itself, Walt Disney had company and park employees tour the attractions before opening them to the public.
He believed in applying authenticity to magical experiences and cared deeply about details and quality. Created experiences that were promoted. Needless to say, Steve Jobs would be on the list. Jobs, one of the most innovative marketers of all time, embraced the value of standing out: being unique and breaking the status quo.
He focused on creating the best possible designs, knowing that they would sell themselves. . He accepted to be different and coveted beautiful things, and that was reflected in everything he did. You could say that I thought differently.
Instead, it analyzes which ones are most likely to succeed and becomes a leader in all of them. This is especially true for several social media tools, most notably SnapChat. Not only does he talk about these tools, but he also uses them like crazy. He's a prolific video marketer who focuses on educating his audience on how to make the most of these trends and tools and answer questions.
Neil Patel is an author, businessman and marketer. He created his first website at age 16 and his own marketing company a few years later. It now helps companies like Amazon, NBC, HP and Viacom increase their revenues. Brian Dean knows everything about search engine optimization, is an internationally recognized entrepreneur and SEO expert specializing in providing marketers with strategies that they can use to get more traffic on search engines.
Gary Vaynerchuk is one of the best-known digital marketing experts. He began his business journey in early childhood and, in the late 90s, he jumped on the bandwagon of the hype of rapidly growing Internet technology. He was one of the first in the e-commerce niche and one of the first marketing influencers to thrive on YouTube with his own programs. He is also one of the best-selling marketing authors, an angel investor, a public speaker and owner of the digital marketing agency VaynerMedia.
It's been at the top of the digital marketing influencer lists for a while, and it's unlikely to stop there. If you want to learn from the best, Gary Vaynerchuk is the one. Neil Patel is THE true digital marketing guru, especially when it comes to search engines and content marketing. It is the leading force in SEO education and was listed as one of the top 10 digital influencers according to Forbes.
The great thing about Neil Patel is that he doesn't talk: he has put everything he teaches to the test in practice as the co-founder of Crazy Egg, HelloBar, Kissmetrics and more. In addition to his own businesses, he has advised and hacked companies such as Amazon, General Motors, Hewlett Packard and NBC. Neil Patel's website is a must-have for any digital marketer, both for its incredible in-depth articles and for its excellent SEO tools. Larry Kim is an influencer, online marketing expert, digital marketing coach, and CEO and founder of MobileMonkey and WordStream, both known to most marketers.
He is also one of Medium's main contributors and one of the 8 most popular authors on the platform. Larry Kim is one of the best Facebook Ads, Google Ads and SEO influencers. Follow Larry Kim for valuable insights into the world of digital marketing, Facebook and Google Ads. One of the top social media influencers, Pam Moore's strength lies in social media marketing and conversion optimization.
It shares the best strategies and techniques to boost the brand, sell on social media, develop the brand, optimize social networks and much more, with its audience of more than 1,000,000 followers. He started as a social media marketing specialist with strong business and brand development skills and now helps other digital marketers improve their brand and reach on social media. Patel distributes his advice as an expert in digital marketing on YouTube, Twitter, Facebook, his personal website where his blog is located, and LinkedIn, where his skills are up to “99” or more. No list of the best digital marketing influencers is complete without mentioning Gary Vaynerchuk.
Vaynerchuk, or “Gary Vee,” is a tireless entrepreneur, speaker, author and creator of business-themed content online. He is also a five-time NY Times bestselling author, a member of countless boards and organizations, and is involved in everything from restaurant booking applications to charitable organizations. He was one of the first investors in some of today's biggest companies, such as Facebook, Twitter and Venmo, and he shows no signs of slowing down. He is, as he says, “in love with the hustle and bustle”.
Kawasaki, who describes himself as a “chief evangelist”, is famous for his marketing work at Apple in the 80s, and today he works at the online graphic design company Canva in practically the same position. According to his website, he is also a Mercedes Benz brand ambassador and an executive member of the Haas School of Business at the University of California, Berkeley. He is a graduate of Stanford and UCLA. Hyder is the promising one on our list, but that doesn't mean she hasn't achieved as much as her peers.
Fast Company has called the founder and CEO of Zen Media the “Millennial Master of the Universe” and the “Zen Master of Marketing” by Entrepreneur Magazine. The success of his company earned Hyder a spot at Forbes and Inc. She has also been recognized by the White House and the United Nations as one of the 100 best female entrepreneurs in North America. His blog Kikolani presents blogging tips for personal, professional and business bloggers to help them succeed in search and social media marketing.
Jon holds the unique 8-by-8 record as a speaker at SXSW Interactive and is the first person in the world to speak at the world's largest technology festival for eight years in a row. David Reimherr is a marketing personality with more than 20 years of experience in sales, marketing, strategy and branding. Jeff Bullas is a speaker and market strategist whose primary focus is on corporate and personal branding through the use of social media. .
