Video content marketing, also known as video marketing, is a subcategory of content marketing that includes creating, producing and sharing video content that provides your audience with useful information to arouse interest in your company's products or services. Video content marketing is when brands produce video content to increase their online profile. The video is usually published on YouTube or on a social network, but it can also be presented in the form of webinars, courses, live videos or self-hosted videos. Your digital video content must be strategic.
Make it more than a by-product of an overall digital strategy. Like any content strategy, video requires a purpose and must be created, managed and activated with the structure and optimization of all channels on which it can be viewed. Demand for online video is increasing. According to Wyzowl's latest research on video marketing statistics, 78% of marketers say that video marketing increases their ROI.
He has provided strategic and content marketing advice for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft and The Bill & Melinda Gates Foundation. Video content marketing, or video marketing, is a digital marketing method that uses video content to attract viewers and promote your brand. Whether you're in the B2B or B2C market, impressing your audience's emotions with video marketing can and will help you generate more business. They simply upload television commercials, webinar slides with voice-overs, and other content that hasn't been explicitly created for a digital video channel.
To get the most out of your content marketing funnel, it's important that you use the right type of content to attract potential buyers. This episode of Marketing Makers, the video series for those who make marketing work, discusses the art and science of video in your marketing mix. While there's no doubt that your video content marketing plan can't be complete without YouTube, it's not enough. If you want your video content marketing to generate results, then you need to take a calculated approach.
After all, video marketing data shows that 87% of companies use video as a marketing tool for good reason. Robert is the founder and chief strategy officer of The Content Advisory, the education and consulting group of The Content Marketing Institute. The number of options that marketers have means that there really is something for every company, even those that don't have traditional video recording or editing skills. Video content marketing is a new marketing strategy that adopts the principle of producing and sharing relevant and coherent video content with the target group in order to acquire interesting, fascinating and qualified potential customers.
Therefore, we suggest that you routinely create fascinating video content as part of your digital marketing strategy.