Marketers perceive that understanding digital marketing is the skill most in demand by employers, according to new data from LinkedIn. What is the number one marketing skill that respondents said they were looking for? Messaging, positioning and storytelling capabilities. This may be surprising given the growing trend in digital advertising investment and lead generation, but at 56%, the results indicate that marketers know that good storytelling is essential for forging authentic and strong connections with the public. While it requires more effort and time than directly selling a service or product, specialized brand messaging and storytelling are one of the most powerful tools.
With its ability to reveal an understanding of your audience and allow potential customers to initiate strong customer relationships, it's no wonder that messaging, positioning and storytelling are the most in-demand marketing skills. No matter how good your story is, you need a solid strategy to truly reach your audience. This is where the second development and strategy of the most in-demand marketing campaigns comes into play (41%). Campaign development and strategy determine how your brand will leverage your story.
Establish a plan to ensure that your message is promoted on the right traditional and digital media channels, so that it reaches the right audiences and achieves its objectives. A strong campaign strategy also maintains consistency to consolidate trust and ultimately increase brand awareness and return on investment. According to MarketingWeek, 60% of salespeople plan to change jobs and half are planning an imminent career change. While the role of a digital marketer was once limited to search engine optimization, today they are responsible for everything from social media marketing and email campaigns to content creation.
Marketing is not just about posting ads on Facebook, but about bringing all these factors together so that the target audience accepts them; you need real marketing skill. Analysis is a vital component of any digital marketing team, and understanding analytics can help you create the best campaigns to generate results for your company. In this post, we'll look at what digital marketing skills are best to develop if you want an impressive future. And this isn't just because digital marketing has become a popular industry; digital marketing skills are necessary for any business that wants to succeed online and grow.
As social networks have gone from sharing personal updates or fun videos with friends to becoming an essential platform for businesses large and small, it has become increasingly important for marketers to keep up to date. Digital marketing is so broad and diverse that it can be difficult for marketers to know what skills they should focus on throughout their careers. With its personal touch, email marketing offers more return on investment than any other form of marketing. This creates even greater urgency for two-thirds of marketing employers who are already looking to hire staff.
Recently, we surveyed B2B executives and marketing leaders about the marketing skills they're prioritizing. According to the survey, it's clear that B2B marketing teams are looking for talented marketing communicators who focus on creating intentional strategies and solid investments in messaging and content. Social media marketing promotes your business on digital platforms such as Facebook, Instagram, Snapchat and Twitter. .