While most bachelor's degree programs require four years of full-time study, the time it takes to earn an online marketing degree varies. Understanding the dynamic market and consumer needs is critical to business success in the 21st century. In Marketing prepares students for careers in a wide variety of marketing roles within business and non-profit organizations. Marketing involves the study of new product development, market research, analysis of distribution systems, determination of pricing policies, promotion of products and ideas, business relationships, and predictions of consumer behavior.
As a marketing student, you'll develop the creative, analytical, and communication skills needed to succeed in the field. You will also develop competencies in the promotion of products and services, distribution, buyer behavior and market research. Marketing courses focus on integrating theory and practical applications through the use of cases, computer simulations, and practical field projects. Recent graduates are pursuing marketing careers at companies such as Sony Music, Grey Advertising and Saatchi & Saatchi.
In marketing courses (48 credits) ACC 110 Accounting for business students This course is a survey of financial and managerial accounting for specializations other than accounting. The course includes an overview of the manager's accounting responsibilities, including budgeting and decision-making. In addition, the course covers accounting procedures, the preparation and interpretation of financial statements and the need and procedures of internal control. ART 61 Introduction to the Visual Arts In our increasingly visual culture, it is important to critically observe the images that surround us.
It is equally important to experience and understand art from many cultures and time periods so that we can appreciate the wide variety of works of art created by people all over the world, from the past to the present. Students will learn to analyze both the form and content of art and to communicate their understanding to others. Students will view and discuss a wide selection of art in museums, galleries, online and in the classroom. The class will also participate in practical study projects and will explore a variety of personal artistic materials and expressions.
BUS 101 Introduction to Business in the 21st Century BUS 110 Fundamentals of Business Information Systems This course prepares students to apply concepts of statistics and probability to business decisions. Students learn the important criteria for developing effective research questions, including creating appropriate populations and sampling instruments. Other topics include descriptive statistics, probability concepts, confidence intervals, sampling designs, data collection and data analysis, including parametric and non-parametric hypothesis testing and regression analysis. The BUS 228 prerequisite is required.
BUS 401 Business Capstone Experience A look at dance in its time and place, with a view to the simultaneous development of the corresponding forms of art, lifestyles and government participation in the arts. A survey is offered on the many forms that dance encompasses through an understanding of style, content and time and place of origin. Most conferences will be accompanied by videos, study work or any of the above combinations. Meets the basic requirement of art.
61. English 16X Composition in English for non-native speakers English 16X is a parallel course to English 16 for non-native speakers who need additional work in English as a second language. This course has an additional fee. The ENG 14X prerequisite or level exam is required. An examination of important literary works from Ancient Greece and Rome and from medieval and Renaissance Italy, France, Germany and England.
Intensive reading of epics, sacred books, poems, plays and short stories, organized chronologically or thematically. The ENG 16 prerequisite is required. An examination of important works of European literature, from the 18th century to the present day. Intensive readings of a wide range of texts (novels, poems, plays and essays) arranged chronologically or thematically.
A study of the literatures and traditions of the United States from colonial times to the present, paying attention to the broader context of literary traditions throughout the Americas: North America, the Caribbean and Latin America. Based mainly on the literatures of Africa and Asia, each section focuses on at least two geographical areas, such as West Africa, China, India, Japan, Southeast Asia or the Pacific Islands. You can cover extended periods of time or highlight specific periods of great cultural achievements, such as the Tang Dynasty, medieval Japan or West Africa before the European invasion. The topics in the individual sections will appear in the class calendar.
ENT 200 Entrepreneurship and Innovation FIN 201 Financial Markets and Institute This course is designed to familiarize students with value theory and financial decision-making in the company in relation to financial analysis and planning, working capital management, investment in fixed assets and long-term financing of assets, concepts that apply to any type of company or non-profit institution. The FIN 201 prerequisite is required. Introduction to speaking, reading and understanding French with an emphasis on contemporary culture. The FRE 11 prerequisite is required.
Introduction to speaking, reading and understanding Italian with an emphasis on contemporary culture. The DIT 11 prerequisite is required. JOU 61 Journalism, social networks & You examine a wide range of news shared through social networks, paying attention to the political, economic, democratic and satirical motives of various media creators. Consider the role of new technologies and the proliferation of fake news, propaganda, deception, rumors and advertising on the Internet.
Explore the principles and practices of credible journalism, such as objectivity and balance. Students develop journalistic literacy skills and learn to evaluate and select their news sources on social networks. LAW 201 Business, Law and Society MAN 231 Management Communications MKT 201 The Foundations of Marketing The aspects that underlie consumer decisions and experiences in relation to effective marketing management. This course includes an examination of the social sciences on which behavior is based, drawing on the fields of psychology, sociology and cultural anthropology.
Topics include learning, motivation, consumer attitudes, ethical issues, intercultural consumer behavior, and technological aspects that influence consumer behavior. The MKT 201 prerequisite is required. Market research is considered a systematic problem-solving activity related to the collection, analysis and interpretation of market trends. It makes available the various techniques that are generally derived from the physical and social sciences.
PHI 60 Philosophical explorations Elementary logic and philosophical research, while emphasizing the critical intellectual abilities necessary both for philosophical reflection and for dealing with the many practical challenges of modern life. Students will learn to avoid common fallacies in informal reasoning and argument, to distinguish good from bad in general, and to participate in general problem solving, productive dialogue, and effective communication. They will dedicate themselves to critical and responsive writing, while being guided in the attentive reading and debate of important philosophical texts from ancient and the modern world. They will also become familiar with some of the main traditions of ethical thought and the central problems of contemporary moral philosophy, while sharing, examining, sharpening and refining their own ethical sensitivities and values.
The course as a whole will help them to become more informed, methodical and incisive thinkers, and better able to exercise their voices as active citizens in the public sphere. Introduction to speaking, reading, writing and understanding Spanish. Introduction to communication theory and interpersonal skills. Students develop oral presentation techniques, including public speaking, group discussions, and oral readings.
An evaluation of the students' individual discourse is carried out using the analysis of voice and diction. This core course provides students with a general experience and understanding of the art and craft of theater and the process of making it a reality. Students learn about the history of theater, the visual and kinesthetic elements of production and interpretation, the audience as a spectator, how to read and analyze plays and the use of space to create the theatrical experience for both the performer and the audience. LIU Brooklyn Campus Life Scholarships & Financial Aid Treasurer & Enrollment Services My LIU Enrollment Services Brooklyn Campus Library Collaborative Learning Communities Bookstore Brooklyn Campus Library Library Library School of Information Technology% 26 Staff Email Login List of Teachers Public Safety Accessibility Service.
If you're in a hurry to start your marketing career, you might be wondering how long it takes to earn an online marketing degree and if distance education is right for you. With this in mind, make sure you get the most out of your marketing program by choosing those that include courses designed to meet future workplace demands. To maximize your marketing degree, you'll also need to learn the digital marketing skills and tools needed to create, implement, and analyze marketing campaigns. This course emphasizes the importance of integrating and coordinating marketing activities so that practice and procedure can be aimed at understanding effective operations.
The prerequisites for a marketing degree for earning an associate's degree and a bachelor's degree will vary, so it's important to check the requirements of the school and program you want to enter. A typical day for a salesperson involves a combination of analytical and creative tasks, such as writing creative texts for products, conceptualizing promotional campaigns, designing marketing strategies, and analyzing and presenting statistical information about consumers. There are specific digital marketing skills on the rise, so working on these skills can increase your employability as a marketing professional. .
Also, make sure that you spend enough time researching and preparing all the necessary requirements for your application to marketing degree programs. General requirements for admission to marketing degree programs include academic records and other application documents, such as essays and letters of recommendation. The demand for marketers with digital skills and knowledge will also continue to increase, so a good marketing program would be one that offers courses on digital marketing. An associate degree in marketing is an undergraduate-level program that covers basic business theories and marketing principles and provides students with the transferable skills they need to immediately apply to entry-level jobs.
Colleges and universities usually offer a four-year degree in marketing in their business departments. The aspects that underlie consumer decisions and experiences in relation to effective marketing management. Marketing has a wide scope of study, including market research, advertising and promotions, marketing strategy, public relations, consumer behavior, and management and sales. .