Some argue that Gugliemo Marconi, who invented the radio in 1896, was the world's first digital marketer. Others will say that computer engineer Ray Tomlinson should be credited with the birth of digital marketing because he sent the first email in 1971. The development of digital marketing is inseparable from the development of technology. One of the first key events occurred in 1971, when Ray Tomlinson sent the first email and his technology created the platform to allow people to send and receive files through different machines.
However, the period most recognizable as the beginning of digital marketing is 1990, since this is where the Archie search engine was created as an index of FTP sites. By the 1980s, the storage capacity of computers was already large enough to store large volumes of customer information. Companies began to choose online techniques, such as database marketing, rather than a limited-list broker. These types of databases allowed companies to track customer information more effectively, thus transforming the relationship between buyer and seller.
However, the manual process was not as efficient. With the launch of the first web browsers in the early 90s, personal use of the Internet grew. Marketers came in right from the start. In 1991, Computer Literacy, a Silicon Valley bookstore, began selling books to local consumers via the Internet.
Amazon quickly adopted the idea in 1995, with the slight shift from selling books to people anywhere in the country, helping to create modern e-commerce. Digital marketing became a tool for interacting with customers because the Internet was a way to store customer information more easily than paper forms. Since digital marketing depends on a technology that evolves and changes rapidly, digital marketing developments and strategies can be expected to have the same characteristics. And the rise of smartphones also meant that digital marketers could no longer ignore the mobile market.
To create a planned digital strategy, the company must review its digital proposal (what you offer to consumers) and communicate it using digital customer segmentation techniques. With segmentation, you can create a more specific and effective digital marketing strategy that will help you better connect with your customers and grow your business. However, many people think that digital marketing is only used for e-commerce or e-commerce, but it also has other functions and responsibilities, such as brand building, customer loyalty and customer satisfaction. Nowadays, there are many digital marketing gurus in India who can guide you to improve your digital marketing knowledge.
One of the key objectives of modern digital marketing is to increase brand awareness, that is, to what extent customers and the general public are familiar with and recognize a particular brand. The new digital era has allowed brands to selectively target their customers who might be interested in their brand or based on their previous browsing interests. However, television advertising does not compete directly with digital online advertising because it can be interconnected between platforms with digital technology. Digital marketing has become an indispensable aspect of any business model that depends on consumer interactions or influence.
Digital marketing activity continues to grow around the world, according to the leading global marketing index. The rise of digital marketing marks a major transformation in the way companies operate and target their audiences. This means that they must have a clear idea of where they are currently located and how many resources they can allocate to their digital marketing strategy. It's an example of how digital marketing can boost sales and create more personal engagement with customers, which translates into a real commitment to the product in stores.